Rubrika: Marketing
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We won the IEA24 Grand Prix plus 10 awards and were named Agency of the Year
The winner of the IEA24 Grand Prix and the most successful agency of the year is AITOM Digital, which won a total of 11 awards.
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Revenue Operations – WebTop100 Project of the Year
AITOM Digital was named the winner of the Digital Transformation category and, above all, Project of the Year 2024 in the WebTop100 competition for its application of the Revenue Operations methodology in a case study demonstrating the benefits for 3DFitness.
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An exploration of the BowTie Funnel and the logic behind the customer journey.
Funnels, flywheels and the rest – oh dear! Do you remember those times at school when you literally weren’t paying attention for 47 minutes, and then out of the blue the teacher said: ‘If you don’t hear anything else today, make sure you listen to this. This is the really important bit.’? Well, this is […]
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How can you prevent data loss for remarketing in Google systems?
From 1 March 2024, the EU regulation known as the Digital Markets Act will come into force. This regulation designates companies, including Google, as having significant market power in the digital environment and imposes obligations on them. One of the measures Google must implement under the regulation is the method of obtaining and using users’ […]
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Get up to 85% of the project cost back!
AITOM is on the official list of creative professionals approved by the Ministry of Culture and is therefore eligible to provide these services. Having already assisted our clients with the same call for proposals last year, we are now offering our support to you as well. Read on for more details, arrange a brief free consultation, […]
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Consumer competitions
Our system offers a range of benefits that make it easier to organise and manage consumer competitions. The main benefits are: 1. Management of all competitions from a single platform: It allows you to manage consumer competitions for all brands in your portfolio from a single platform. 2. Creation of competition pages and winner selection: It allows you […]
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Automation of online campaigns
About the client CarNext ( www.carnext.com ) CarNext is a subsidiary of Leaseplan, one of the world’s largest providers of operational leasing and fleet management for passenger cars. Carnext sells used cars from Leaseplan that have had only one previous owner. It guarantees its customers full transparency regarding the car’s service history and high-quality vehicles that […]
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Get to know your customers: RFM analysis
How does RFM analysis work in customer segmentation, and how can you make smart use of it in marketing automation?
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Using Salesforce CRM and Active Campaign for automation in B2B
Implementation of a robust and expensive CRM system – Salesforce In 2020, AITOM decided to invest in technologies that would improve processes within the company. One of these was the Salesforce CRM. This system is robust; it can be configured or programmed to handle virtually anything the company might require in terms of sales processes. It […]
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How we developed the brief for the Czech Hydrometeorological Institute’s website
How did we draw up the brief for the Czech Hydrometeorological Institute’s new robust website? Read our new article. In it, you’ll find a detailed account of the entire process and the key to success in public procurement.