Rubrika: Marketing
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Marketing Automation in 2026: What Businesses Need to Implement
Marketing automation is no longer just a tool for sending mass emails. By 2026, it will serve as the operating system for the entire B2B marketing and sales function. Companies that shy away from automation will soon find that they cannot keep pace with the competition in terms of personalisation, speed of response to leads and […]
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Planning the marketing budget for 2026: Essential tips
Planning the marketing budget for the coming year is usually an annual challenge. However, 2026 brings specific factors that require more than just a simple inflation adjustment or a percentage increase on last year’s figures. The ever-changing dynamics of the digital landscape, the pressure for transparent ROI, and the rise of artificial intelligence (AI) are forcing marketing […]
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How to develop an effective marketing strategy for 2026
Developing a functional marketing strategy for 2026 is no longer an exercise in creative writing, but a data- and technology-driven growth plan. In an environment defined by artificial intelligence, tightening regulations and high customer expectations, every activity must be justified by a predicted return on investment (ROI). The strategy must serve as a bridge between technological capabilities (AI, […]
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B2B marketing trends for 2026: What lies ahead for businesses
Introduction: Which trends in B2B marketing will be crucial in 2026. The year 2026 will not merely be an evolution, but rather a data and technological revolution in B2B marketing. A combination of economic uncertainty, advanced artificial intelligence (AI) and tightening global regulations (particularly the EU AI Act and the stricter GDPR) is forcing B2B companies […]
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Innovation in marketing through AI
A new era in marketing: artificial intelligence as a key tool Marketing is changing faster than ever before. Where intuition and experience once ruled, artificial intelligence (AI) is now increasingly taking centre stage – an analytical, creative and automation-driven force that helps companies make smarter and more effective decisions. Whilst just a few years ago AI in […]
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Generative design and AI-driven visual content
Creativity in the Age of Artificial Intelligence Just a few years ago, design was the preserve of creative teams and graphic designers who created a brand’s visual identity by hand, step by step. Today, however, thanks to generative AI, even entrepreneurs without in-depth graphic design knowledge can create designs, visuals or entire campaigns. Tools such as Midjourney, […]
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Marketing for start-ups: a grant of CZK 2.45 million
The Ministry of Industry and Trade has launched a call for proposals to support marketing and specialist services for start-ups, offering up to CZK 2.45 million per project with the aim of helping young companies to grow and expand. What is it about? A call for proposals under the Operational Programme Technology and Applications for […]
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Content as a driver of business: how industrial B2B companies miss out on enquiries when they stay silent
Why content determines who wins the contract Whether you’re a manufacturing company, a technology supplier or an industrial integrator – your potential customers are looking for you online. According to the Demand Gen Report 2024, up to 81% of B2B customers conduct online research before contacting a sales representative. And they most often use Google. So if your […]
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Paid vs. organic traffic in B2B: Which delivers greater business value to your company?
A visitor as a business opportunity Every visitor to your website could be the start of a business opportunity. But where did they come from? Via an advert, or did they find you themselves via Google? In the B2B world, where deals are often worth hundreds of thousands to millions of crowns, website traffic isn’t just a number […]
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How much is a single visit to your website worth to you?
Every visitor could be worth a million. Seriously. As a business owner or sales director, you probably track how many orders come in, how much a salesperson costs, and how much they bring in. But have you ever thought about the value of a single visitor to your website? In a B2B environment, where sales cycles are often long and […]