„This year’s awards were dominated by AITOM Digital, which won a total of ten awards, with the Grand Prix going to its project for AGC Glass Europe,“ said the organiser of the Internet Effectiveness Awards (IEA). We were thus named the Most Successful Agency of 2024. All this in an edition of the awards that saw the highest number of nominations since the Covid era.
We are the Most Successful Agency at the Internet Effectiveness Awards 2024
Our professional dream has come true. In our industry, winning the IEA Grand Prix is no easy feat. It means having demonstrable results that translate into the client’s financial indicators. Hard figures, clear results, no empty words. Winning the IEA competition is perfectly in line with our agency’s core focus: analysing the market and client situation, devising the right business, marketing or digital strategy, and then implementing the solution that is most effective for achieving the objective. We have long focused primarily on marketing and digital solutions for B2B companies. This year, through the competition, we have confirmed that we excel at B2B solutions across the full range of categories, from websites and digital transformations of B2B companies to marketing campaigns.
Radovan Jelen, Chairman of the Board of Asociace.BIZ, which organises the IEA competition, said: “Since 2005, we at the IEA have been evaluating the clearly measurable benefits of digital projects. The IEA attracts giants such as Škoda Auto, Deloitte and Česká zbrojovka, but also smaller family businesses and non-profit organisations. Everyone has an equal chance of success; it is all about measurable indicators. We are pleased that participants find the competition concept useful – this year we have received the highest number of entries since the start of the pandemic.”
Our project for AGC Glass Europe won the IEA24 Grand Prix
We received the Grand Prix at the gala evening for a solution developed for AGC Glass Europe, a global leader in flat glass manufacturing. Based in Louvain-la-Neuve, Belgium, the company manufactures, processes and distributes flat glass for the construction and automotive industries, as well as for the solar and high-tech sectors.
The lead generation strategy delivered a 14,000% return on investment
Jeroen Schotsaert, Marketing and Sales Director at AGC Plasma Technology Solutions, revealed more about the successful project:
“AITOM Digital developed a new online strategy, which included the design and creation of a new website and subsequent online marketing focused on generating enquiries. The strategy resulted in a higher number of website visitors, an increase in enquiries and the subsequent securing of new contracts. This is a highly technological environment, a B2B environment, where AGC offers machinery worth several million euros. The result of the implemented strategy was an ROI (Return on Investment) exceeding 14,000%.”
Our other successful projects
We have won a total of 10 awards, making us the most successful agency at IEA24. Our other award-winning projects include the Česká zbrojovka e-learning project, the Revenue Operations Benefits project for 3D Fitness, the first online rental service for developmental toys, TOYS AND STORIES, and authentic corporate communications for the IT company NEWPS. These projects succeeded both in the industry categories of our clients’ businesses and in solution-based categories.
It is precisely this spread of awards across our entire service portfolio that is important to us. We received awards for our consultancy work and proposals for strategies and process optimisation within companies. This is the ‘Benefits of Revenue Operations’ project for 3D Fitness, which also impressed the judges in the WebTop100 competition, where it was named Project of the Year. The project lead, Daniel Musil, was nominated for Personality of the Year at WebTop100 for his efforts in promoting the Revenue Operations methodology. The project won its industry category at the IEA and came second in the Digital Transformation category.
Our project for AGC Glass Europe is an example of comprehensive long-term collaboration. The project began with the design of an online strategy and continued with a complete website redesign. Success was achieved through a well-thought-out online campaign strategy, leading to an increase in enquiries for this B2B company. The project not only won its category but also became the overall winner of the competition, receiving the IEA Grand Prix, the highest accolade. Jeroen Schotsaert, Marketing and Sales Director at AGC Plasma Technology Solutions, discusses our collaboration in the following video.
Equally comprehensive was our project for the IT company NEWPS, where the aim was to communicate their own IT services and products in a clear and up-to-date manner. The second objective was the need to recruit new staff for IT positions quickly and effectively. Both of these objectives were successfully addressed by a communication strategy delivered through the new website itself, its carefully crafted content and content marketing. The project won third place for the company’s authentic HR communication.
Two projects were presented in the Marketing Campaigns category. Influencer marketing for Česká zbrojovka’s e-learning programme, which delivered an excellent return on investment; you can find out more about it in the video, which presents the strategy and its implementation in detail.
In the Social Media Campaigns category, the winner was TOYS AND STORIES, the first online rental service for educational toys. In addition to winning in the social media campaigns category, it also won the Sustainability and Ecology sector category.
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