Over 68 different projects entered the competition this year. The best of these made it onto the shortlist in April. A project from AITOM, the ELKOV Club, also made the shortlist.
On 2 June, the organisers announced the winner. Jiří Mádl hosted the gala evening for the third time. We hope he’ll host it again next year, as we had a brilliant time thanks to his jokes. During the evening, for example, he came up with a revolutionary new app with the working title ‘Confessional’. The app’s purpose? To ensure you return home sin-free the morning after a party; based on your transgressions, the app itself calculates how many Our Fathers you need to say. We’re curious to see which of the winning agencies will take up this idea 🙂
AITOM had the honour of being a partner for the Society, Politics and Culture category, and thus the pleasant duty of announcing the winners. Pavel took on the task of making the announcement.
Source: © IEA
So please give a round of applause for last year’s most effective projects. Ladies and gentlemen, here come the winners!
Glory to the winners…
The LEGO Wish List project was crowned the overall Grand Prix winner. As lovers of Lego and building sets of all kinds, we applaud.
Here is the list of winners. Congratulations to all the projects and their creators.
Consumer Goods and Services
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Online shop
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Banking, insurance and finance
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Motoring
(no winner announced)
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Telecommunications and IT
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Tourism and Transport
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Industry and Energy
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Non-profit sector, human rights and the environment
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Society, politics, culture(there was a tie for 1st place in this category)
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LEGO Wish List 2015 / LEGO
Facebook campaign for ZOOT / Business Factory
PHILIPS Click & Style – Built for Challenges / DARK SIDE
Source: © IEA
About the IEA competition
The competition is organised by Asocice.BIZ – an association bringing together digital development agencies. The competition has been running for 10 years. Even a low-budget project can win; the sole criterion is overall success relative to costs.
The Internet Effectiveness Awards (IEA) has no equivalent in the Czech online sector. It is the only competition where the budget doesn’t matter – or rather, it doesn’t matter how much you can invest. Many other competitions judge the quality of design, code cleanliness and overall perfection of execution. But polished graphics, a UX designer and top-class coders come at a price. Many small businesses or non-profit projects cannot afford them. The IEA assesses solely the ratio of the funds you invest to what you gain. This need not be just money; you can also count conversions that do not in themselves represent a profit – such as the number of votes in a competition or an increase in engagement on Facebook.
There are a total of 9 categories to compete in, and special jury awards are also available; from the category winners, the jury then selects one overall winner – this project is then awarded the prestigious Grand Prix.