Rubrika: B2B
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Marketing Automation in 2026: What Businesses Need to Implement
Marketing automation is no longer just a tool for sending mass emails. By 2026, it will serve as the operating system for the entire B2B marketing and sales function. Companies that shy away from automation will soon find that they cannot keep pace with the competition in terms of personalisation, speed of response to leads and […]
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How to create B2B marketing content in 2026
B2B content marketing remains the driving force behind building trust and generating demand in the B2B sector. However, by 2026, the rules of the game will have changed: the massive rise of generative artificial intelligence (AI) has led to content inflation. The market is flooded with mediocre, rapidly generated content. To succeed, you must shift […]
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Websites for B2B companies in 2026: What will change
In 2026, websites for B2B companies are no longer just digital brochures or mere online business cards. They are becoming the central hub of the entire sales process (the Single Source of Truth) and the most important point of contact for customers. Customers conduct most of their research anonymously online, which is why a B2B website […]
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B2B Lead Generation 2026: New Tactics for Better Performance
B2B lead generation is a perennial business imperative. However, with the growing saturation of content, GDPR restrictions and the increasing sophistication of procurement teams, standard tactics – such as offering generic e-books in exchange for an email address – are becoming less effective and tend to generate quantity rather than quality. By 2026, B2B lead generation […]
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Personalisation in B2B: Strategies that will work in 2026
In B2B marketing, every customer is unique. Whilst personalisation in B2B typically focuses on the customer’s name and their most recent purchase, in B2B it must involve a deep understanding of the entire buying team, specific business challenges and the stage of the decision-making process. By 2026, personalisation will no longer be merely a nice-to-have, […]
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Sales teams in 2026: New roles and trends in B2B
The transformation of B2B sales is not a matter of choice, but of necessity. By 2026, B2B customers will be completing the majority of the purchasing process (often over 70%) themselves online before they even contact a sales representative. This means that the traditional role of the sales representative as an ‘information provider’ is long gone. Sales […]
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Artificial Intelligence in B2B Marketing: What to Expect in 2026
Artificial intelligence in B2B marketing has evolved from a futuristic vision into a critical tool for survival and growth. 2026 will not be a year of experimentation, but a year of mass implementation and integration of AI into day-to-day operations. Whilst the B2C sector has focused primarily on volume and speed, B2B marketing is using AI to address its […]
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Planning the marketing budget for 2026: Essential tips
Planning the marketing budget for the coming year is usually an annual challenge. However, 2026 brings specific factors that require more than just a simple inflation adjustment or a percentage increase on last year’s figures. The ever-changing dynamics of the digital landscape, the pressure for transparent ROI, and the rise of artificial intelligence (AI) are forcing marketing […]
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How to develop an effective marketing strategy for 2026
Developing a functional marketing strategy for 2026 is no longer an exercise in creative writing, but a data- and technology-driven growth plan. In an environment defined by artificial intelligence, tightening regulations and high customer expectations, every activity must be justified by a predicted return on investment (ROI). The strategy must serve as a bridge between technological capabilities (AI, […]
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B2B marketing trends for 2026: What lies ahead for businesses
Introduction: Which trends in B2B marketing will be crucial in 2026. The year 2026 will not merely be an evolution, but rather a data and technological revolution in B2B marketing. A combination of economic uncertainty, advanced artificial intelligence (AI) and tightening global regulations (particularly the EU AI Act and the stricter GDPR) is forcing B2B companies […]