The number of Instagram users in the Czech Republic has reached 600,000 MAU (Monthly Active Users – active at least once a month), of whom 400,000 are DAU (Daily Active Users – active at least once a day).
Petr Podolinský, who works at Facebook’s European headquarters in Dublin, Ireland, as a Client Partner for the Czech and Slovak markets, has published the data on www.newsfeed.cz to assist clients and media agencies with campaign planning.
So here are a few key figures to help both us and you plan campaigns to be as effective as possible.
Instagram is a female-dominated platform
Men or women? Yes, women are more active than men here.
The largest share of Instagram users in the Czech Republic are Millennials (18–24 years old), and the proportion of Millennials in the Czech Republic is higher than the global average. The second-largest demographic is Maturing Millennials (25–34 years old).
Czech users access Instagram more often from Android devices than from iOS devices. The difference is roughly 10%. Czech users are more active than the global average and generate a greater number of posts. And the main day of the week is Sunday, which has the highest number of sessions by Czech users.
Finally, Czech users follow these TOP 50 Instagram accounts the most:
- leosmares
- gogomantv
- terihodanova
- bennycristo
- petrlexa
- majkspirit
- shopaholicnicol
- gabriellehecl
- expl0ited_
- jirkakral
- selenagomez
- fit.recipes
- johnymachette
- taylorswift
- vadimek
- dararolins_vermi
- rytmusking
- you.bo
- danbilzerian
- my_name_is_martin
- bagarovamonika
- stejkstudio
- e2cz
- justinbieber
- beyonce
- fallenkaa
- lucylucpug
- getthelouk
- arianagrande
- dominikamyslivcova
- mileycyrus
- zdenekpiskula
- therock
- deniskubik
- caradelevingne
- katyperry
- sharlotaofficial
- petralovelyhair
- cristiano
- fatkarl
- simonakrainova
- tvtwixx
- victoriassecret
- makyna016
- mcokajcek
- tatianakucharova
- 9gag
- pauliegarand
- tresnickova
source: www.newsfeed.cz