We know it’s possible. For the multinational company AGC, we have gradually succeeded in creating a comprehensive online solution for several B2B projects, which we are continuing to develop. Our successful journey from Prague’s Nusle district to Brussels and beyond was built on these three key principles:
- Giving 110% at every stage. No compromises.
- Gradual, small steps. One successful project opens the door to the next.
- The courage to always think one level higher than where we currently are. To seek new paths.
“AGC is a client close to my heart,” says AITOM account director Daniel Musil. “It proves that even in a large corporation operating in the B2B sector, specific individuals are key. If you find a way to connect with them and approach the collaboration with original ideas and maximum effort, you can go much further than your original plan,” he adds.
AGC’s European headquarters are based in Belgium. Globally, the company employs 16,000 people and operates 100 plants in Europe alone. It manufactures special glass for the construction industry, the automotive sector and other industrial sectors. Its products are used for interior wall cladding, in solar power plants and for car windscreens.
Long-term cooperation is built step by step
Like other companies, large corporations generally have limited capacity within their marketing departments. They are unable to manage their entire online strategy in-house. They need a good partner with experience in the specifics of the B2B sector, who can guide them through the complete process of an online solution from start to finish. From the initial study, through website creation, to subsequent campaigns. A good agency, acting as a long-term partner, can then bring the company significant savings in three key areas over the long term:
- money
- time
- and human resources
And AITOM has succeeded in doing just that. For ACG, we have gradually implemented:
- www.agc-plasma.com mini-website – we proactively took on a small-scale project with a complex technical brief. We made the client’s work easier and delivered the website independently with the same care we apply to large-scale projects.
The client was delighted and entrusted us with a second task:
- Glastetik.cz – a project that was originally intended to look like a copy of the French version. However, thanks to excellent cooperation with AGC’s Czech branch, we managed to propose the development of a new website based on an initial study. We even had to defend our bold plans to the Belgian management. Our arguments held up. The result was a design-led website intended primarily to captivate and show both designers and customers the possibilities glass offers. The project won an award at IEA 2019 – 3rd place in the Sales Microsite category. You can read the full case study on how the website came to be on our blog.
This was followed by a number of other assignments:
- Audit of the corporate website www.agc-yourglass.com
- Online marketing for Glastetik.cz (PPC and Facebook campaigns)
- Websites for AGC’s local plants in individual countries with varying content
- Presentation of the concept for an online solution in France
- Development of the website www.agc-obeikanglass.com.sa and presentation of its progress to the AGC representative office in Dubai, Saudi Arabia
We began all projects with an initial study, which we consider the key to the long-term success of any solution. First, we analyse the market, gather data and consult with customers. Only then do we propose a plan of action and launch the project. Whilst this is a more demanding and time-consuming process, it leads to incomparably better results than if we were to simply dive straight into implementing our initial ideas. Thanks to this, every successful project paves the way for the next.
Fortune favours the brave
We have gained one crucial insight from our previous projects for multinational corporations. To become a provider of key online services for such a significant client, it is not enough to simply deliver top-quality work. We are entering the realm of corporate policy. We must be able to adhere to the rules set by the foreign head office whilst also meeting the needs of the local branch, which is our client. We have also mastered this task with flying colours at AGC.
We were helped by the proactive and accommodating approach of our partners in the AGC team, as well as our experience in effectively communicating the local branch’s interests to the international headquarters. We enjoy finding creative approaches to problem-solving where local and multinational perspectives appear to differ.