Rubrika: AI – Umělá inteligence
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How to create B2B marketing content in 2026
B2B content marketing remains the driving force behind building trust and generating demand in the B2B sector. However, by 2026, the rules of the game will have changed: the massive rise of generative artificial intelligence (AI) has led to content inflation. The market is flooded with mediocre, rapidly generated content. To succeed, you must shift […]
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Artificial Intelligence in B2B Marketing: What to Expect in 2026
Artificial intelligence in B2B marketing has evolved from a futuristic vision into a critical tool for survival and growth. 2026 will not be a year of experimentation, but a year of mass implementation and integration of AI into day-to-day operations. Whilst the B2C sector has focused primarily on volume and speed, B2B marketing is using AI to address its […]
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Automating SEO and content marketing using AI
At a time when search engine algorithms are changing almost every month and competition for customers’ attention is growing, it is becoming increasingly difficult to maintain online visibility. Traditional methods of website optimisation and content creation often require a great deal of time, testing and specialist knowledge. However, the rapid development of artificial intelligence (AI) is opening […]
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AI agents and the automation of work processes in agencies
Why there is so much talk about AI agents today Artificial intelligence has become more than just a technological trend – today, it is a practical tool that is transforming the way entire teams work.Particularly in marketing, digital and creative agencies, AI agents and process automation are bringing about a huge leap in efficiency, accuracy and speed. Companies […]
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How AI saves time and money in day-to-day business management
Artificial intelligence is no longer just a technological novelty – it is becoming a practical tool that can fundamentally transform the way your business operates. Business owners are looking for ways to save time, reduce costs and streamline routine processes. This is precisely where AI can offer concrete solutions. This article will show you how to use […]
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How to ensure that AI generates content in line with brand guidelines, the law and ethical standards
Nowadays, artificial intelligence is becoming an integral part of business. AI can help with content creation, the automation of marketing campaigns, customer support and even data analysis. Nevertheless, it is crucial to ensure that the content generated by AI respects your brand identity, legal requirements and ethical standards. This article will guide you step by […]
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Using a custom language model (Custom GPT) for an agency
Artificial intelligence is becoming an increasingly important part of modern business. Agencies use AI for content creation, campaign automation, data analysis, customer support and project management. However, traditional tools offer limited customisation options. Custom GPT, a bespoke language model, enables agencies to create AI tailored precisely to their needs and brand. This article will show you […]
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Innovation in marketing through AI
A new era in marketing: artificial intelligence as a key tool Marketing is changing faster than ever before. Where intuition and experience once ruled, artificial intelligence (AI) is now increasingly taking centre stage – an analytical, creative and automation-driven force that helps companies make smarter and more effective decisions. Whilst just a few years ago AI in […]
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Generative design and AI-driven visual content
Creativity in the Age of Artificial Intelligence Just a few years ago, design was the preserve of creative teams and graphic designers who created a brand’s visual identity by hand, step by step. Today, however, thanks to generative AI, even entrepreneurs without in-depth graphic design knowledge can create designs, visuals or entire campaigns. Tools such as Midjourney, […]
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An overview and comparison of the best AI tools: ChatGPT, Claude, Gemini and Perplexity for modern entrepreneurs
Nowadays, as generative AI technologies are rapidly becoming accessible not only to researchers and tech enthusiasts but also to ordinary businesspeople, it is useful to have a general overview of what tools are available, how they differ, and how they can be effectively utilised in your business. That is precisely the aim of this article: to […]