Rubrika: AITOM žije

Technology is unstoppable. Practically everyone has a smartphone in their pocket these days. One in two Czechs uses a smartphone for entertainment, reading the news and shopping with increasing frequency.

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The largest Czech technology conference took place in Prague on 22 and 23 September. This year marked its 10th anniversary, and we couldn’t miss it. How did the AITOM team get on at the event, and what did they take away from it?

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Social media largely shape the way people use the internet today. More and more users are turning to social media not only for entertainment, but also to stay informed.

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Many marketers wonder how often they should post and exactly when to post on social media to maximise engagement. HubSpot analysed 25,000 Facebook posts to find out.

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Google is continuing its campaign for a safer internet. Google’s Chrome browser now alerts users more prominently to websites without HTTPS.

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Telephone surveys are very often underestimated. Clients may think that “we’ll be bothering people” or “it’s pointless”. We’ll show you that this isn’t true.

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In 2016, the Paraple Centre undertook a major overhaul of its brand communication; as part of the rebrand, they changed their logo and also updated their website.

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Why is it important to strike the right balance to ensure a page converts? Read on to find out how to avoid distracting users from converting.

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At our book club meeting last week, we read *Drive* by Daniel Pink, a book about motivation. Managers, take note: it’s packed with tips on how to better motivate your staff.

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We were curious to find out what Czechs do most often online. Searching comes top of the list, but social media only ranks third. Can you guess which activity came second?

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