How do we spend our time online?

We were curious to find out what Czechs do most often online. Searching comes top of the list, but social media only ranks third. Can you guess which activity came second?

Czechs most often:

  • Search for information (67%)
  • Send emails (57%)
  • Check social media (53%)
  • Read the news (40%)

It remains true that the older the respondents, the less they search. Young people under 29 search in 75% of cases, whilst those aged between 45 and 59 search in only 57% of cases. Online shopping is also booming. 27% of Czechs shop online several times a week.

What interesting findings did we uncover?

  • Men read online news much more frequently (11% more often than women)
  • Women are practically not interested in their connection speed at all; most do not even know what their speed is
  • The higher a user’s level of education, the more they use email – which is linked to their job
  • Women spend more time on social media (by almost 20%)

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The STEM/MARK agency conducted the survey on our behalf.

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