From the very beginning
It is rare for an agency to be part of a major success story right from the very start. From the moment a business idea is born, right through to the point where the brand is known across the entire market. VIVOBAREFOOT is one such story, and we at AITOM are very proud of it. They placed a great deal of trust in us from the outset, and we lived up to that trust.
The Czech branch of this world-renowned British brand was established nine years ago and has pulled off a remarkable feat. In true Czech style. It is a global leader in the number of shoes sold per capita. We’re not sure if the statistics count both the right and left shoes, but we think it’s brilliant.
“With 200,000 nerve endings, 33 muscles, 28 bones and 19 tendons, the human foot is a masterpiece of nature that doesn’t need pseudo-cushioning or a thick, shapeless sole to function properly,” says VIVOBAREFOOT, and we use the best tools at our disposal to help bring natural movement in ultra-light, recyclable shoes to as many customers as possible.
A brisk pace to the customer. Right, left
We manage both e-shops belonging to the brand’s Czech representation: VIVOBAREFOOT.CZ and VIVOBAREFOOT.SK. In addition, we run a B2B wholesale portal which, thanks to our technical solution on the A5 platform, shares a common stock management system with both B2C sites. We know about every new “Vivo shoe” sitting on a warehouse shelf in the Czech Republic, and we can get it to its new owner in record time. The combined turnover of all three platforms is growing at a steady rate of around 20% a year, and that’s a proper annual reason to celebrate. We contribute to Bosobot’s success through long-term management of both branding and performance campaigns. We create and implement:
- PPC campaigns
- FB campaigns
- SEO strategy
- Email campaigns
We love showing the world the successes shared by our clients and AITOM. We’ve already managed to do this twice with VIVOBAREFOOT. It was with a newsletter campaign on the MailChimp platform that we secured second place in the email category of the IEA competition in 2018. A year earlier, we even took first place in the e-commerce category.
For the brand to continue growing, its online presence needs to be constantly adapted and fine-tuned. At AITOM, we know full well that what worked a few months ago may be completely out of date today. Even with a client who has been successful for a long time, we don’t sit back with our hands folded and our feet up amongst boxes of shoes. We’re looking for new paths to barefoot success.
Right now, we’re testing native ads for VIVOBAREFOOT – a new type of targeting and ad formats on Seznam.cz and SmartAds.cz – and we’re also looking for other untrodden paths to our customers’ hearts and feet.
A barefoot gift for you
Are you also tempted to step out into the world barefoot? Use the unique code „vivo10“, created by VIVOBAREFOOT.CZ for readers of our newsletter, and get a 10% discount on all your orders. You have until 31 July 2019.