Here are five buzzwords that
we’re all bound to hear about this year.
Mobile first
The proportion of website visits
via mobile devices is constantly growing and will continue to do so. For
one of our clients, with traffic exceeding 1 million UIPs per year,
we are currently seeing a share of almost 20%
So how do you satisfy
such a large number of users? Offer them a responsive design for your website.
A design that works equally well on full HD displays, tablets and smartphones.
.
Content is king
And graphics are its
subjects. Truly. Think about the content you
publish on your website. Offer users interesting and engaging text that will
motivate them to return to your site. Start a company blog,
write news articles, send out a newsletter. Communicate.
Conversions
Do you have hundreds, thousands,
tens of thousands of visits to your website, but you’re still not getting enquiries
or people aren’t ordering your products? When evaluating campaigns, do you only look
at the number of new users? Start tracking direct conversions. Set clear
goals for your website or e-shop and focus on increasing your conversion rate, not the number
of visits.
Social
Back to communication.
You need to put yourself out there. Start communicating openly on social media,
and look beyond Facebook. In the Czech Republic, LinkedIn,
Twitter, Google, YouTube and even Pinterest are gaining significant traction,
with Pinterest having recently launched a Czech-language version.
Personal
Personalise your content
and marketing activities. Make use of remarketing. Do you send out a regular
newsletter? Segment your subscribers and offer them only
what they might actually be interested in.