October 2019
Project summary
In collaboration with a partner company, we created a weapon configurator for Česká zbrojovka. Our task was to prepare the project, develop the UX and design, code the application and integrate it with the INFOR back-end system, which was supplied by the partner company.
As part of the Initial Study, we gathered feedback from Česká zbrojovka’s customers, brought a business and marketing perspective to the project, and ensured user-friendliness from a UX/UI standpoint. We subsequently managed the project team using the agile development methodology.
| Client: | Česká zbrojovka |
| Project launch: | October 2019 |
| Competitions: | 1st place in WebTop 100 2020 |
| Link to the project: | www.czconfigurator.com |
| Prize: | several million CZK |
| Return on investment: | 10–12 months |
| Segment: | B2B, B2C |
| Industry: | Engineering |
| Services: | development, UX/UI, market research, user testing |
Česká zbrojovka
Česká zbrojovka operates in the field of firearms engineering for the armed forces and police, as well as for sporting and hunting purposes. It also manufactures parts and assemblies for the aerospace and automotive industries, and special tools for the engineering industry.
The company is one of the world’s largest manufacturers of small arms (pistols, rifles, small-calibre rifles, shotguns and air guns), a fact underpinned by sales to around a hundred countries worldwide. It is involved in both development and manufacturing. Since 2017, it has been part of the Česká zbrojovka Group, and its turnover for 2020 reached CZK 4.7 billion.
Assignment
In the arms industry, there is no equivalent of what happened in the automotive industry five to ten years ago – configuring your own car is now the absolute norm, but configuring your own firearm?
Petr Pištělák from Česká zbrojovka, the man behind the idea, suggested that a configurator should be the next step in the arms industry – one that no one in the world has taken yet.
The brief seemed straightforward, yet it was such a fundamental project that it was first necessary to identify the target group’s needs and verify that the arms industry, too, would gradually place greater emphasis on individualism. How much interest would there be in customising firearms?
Website Objectives
- Prodej nakonfigurovaných zbraní Primární cíl
- Získání nových zákazníků
- Sběr kontaktů pro e-mailing
- Spuštění MVP do 7 měsíců
- Pilotovat v ČR a postupně přidávat další trhy a zbraně
Solution design and implementation
Up to 25,000,000.
A sports shooter or hunter can now choose from so many combinations of a single product when they decide to assemble a new firearm using Česká zbrojovka’s online configurator and send it straight to production. Nowhere else in the world has this been possible so far, and we are proud that we were able to create this “marketing toy” together with our partners from ITeuro over the course of seven months
We’ll be honest about it. As the project grew before our eyes, we enjoyed it more and more. So, alongside all the hard work, programming, graphic design and agency sprints, we at AITOM also had a lot of fun with the Česká zbrojovka configurator. And now every firearms licence holder can mix and match, click away, keep an eye on the exact price, organise a collection for their weapon with friends… Simply enjoy the ultimate ordering experience.
The system supports sharing and distribution. Users can create a weapon configuration and share it with other users, who can then further customise it to their liking. This creates new configurations without altering the original ones. All changes are saved incrementally, and when the website is opened, the user’s latest version is automatically loaded.
Project results
The collaboration was a tremendous success and a model of multi-party cooperation. We successfully launched a unique and sophisticated tool that generates profits and data for the client, enabling them to optimize their production costs and strategy.
Project highlights
Client testimonial
Winner of the WebTop100 competition
In 2020, this project won first place in the prestigious WebTop100 competition in the “Digital
Transformation” category with an overall score of 94%.
Weighting: 25%
Weighting: 25%
Weighting 25%
Weighting 25%
Recording from the industry conference
