April 2025
Project summary
Our collaboration with Notino began with a tender for a new career portal. We were selected based on our references and experience with enterprise projects.
The project involved a needs analysis, in-depth interviews with employees, technical specifications and the development of the portal with advanced features such as an AI full-text search engine, CV parser and watchdog. The portal was delivered on schedule, with a slight delay caused by the client’s internal capacity constraints regarding content. The result is a fully localised portal for 8 countries, which has significantly improved the recruitment process.
| Client: | Notino |
| Project launch: | April 2025 |
| Competitions: | 2nd place IEA 2025 |
| Link to the project: | career.notino.cz |
| Prize: | several million CZK |
| Segment: | B2C |
| Industry: | HR, career website |
| Services: | Analysis, UX/UI, AI integration, market research, in-depth interviews, project management |
Notino
Notino is the largest retailer and e-commerce platform in Central Europe in the beauty and health sector. With a history spanning over 21 years, it operates in 8 countries and offers a wide range of products. Despite its long history, it maintains a start-up spirit,
which fosters dynamic growth and innovation. The company focuses on e-commerce and has a strong position as a ‘love brand’ among both customers and job candidates.
Brief
In 2023, Notino had only a local careers site operating in the Czech Republic. With rapid expansion into 8 countries, there was a need for a modern, multilingual careers portal to meet recruitment requirements.
The aim was to create a technically advanced solution capable of handling advanced features such as AI search and integration with an ATS. Renowned firms were approached during the tender process, but many failed the technical test. Key selection factors: experience with enterprise projects, references, and a cultural fit with Notino’s start-up spirit.
Website Objectives
- Simplify and improve the candidate experience Primární cíl
- Support the company’s international growth
- Improve recruitment efficiency
- Build a talent database for long-term recruitment
- Strengthen Notino’s position as a love brand in the job market
Solution design and implementation
A career website with AI features and ATS integration.
The solution began with an in-depth analysis: We conducted interviews with selected stakeholders (new employees, business stakeholders) to validate hypotheses and collect data. The result was a comprehensive technical specification (60–80 pages) covering advanced features. Website model and design proposal.
The portal includes:
- Multilingual support for 8 languages.
- AI-powered full-text search that translates, corrects errors and suggests synonyms for better search results regardless of the candidate’s language.
- CV parser: Drag-and-drop CV upload that automatically filters relevant roles from dozens of open positions.
- Watchdog: Notifications of new positions for candidates who have not found a suitable role immediately.
- Full integration with the ATS system for compliance, tracking and a smooth recruitment process.
The project was managed using an agile approach, with an emphasis on quality and deadlines. AITOM handled the orchestration, graphics, visuals and creative elements from start to finish. The entire development process ran smoothly, despite concerns about the collaboration between the two entities.
Project results
Project highlights
Client references
Awarded in the IEA competition
In 2025, this project won 2nd place in the IEA competition in the “Human Resources and
HR Management” category.
