September 2019 – present
Project summary
AITOM created a website with a client zone for the client’s partners. A bespoke statistical module was programmed for entering numerical codes and evaluating the number of products purchased by each client.
A module was also programmed to generate print data for promotional materials based on information provided by partners
| Client: | Jägermeister |
| Link to the project: | www.jagerpromo.cz |
| Price: | hundreds of thousands of CZK |
| Segment: | B2B |
| Industry: | FMCG, HORECA |
| Services: | development, UX/UI, user testing |
Jägermeister
Jägermeister is a German herbal liqueur with a distinctive spicy flavour. It is produced in Wolfenbüttel, Lower Saxony, from 56 different herbs, roots, woods and barks, such as cinnamon, ginger root, saffron and others. It contains 35% alcohol, is aged for at least a year in oak barrels and is bottled in its characteristic green bottles.
It is often served with orange juice, cola, energy drinks (known as ‘spiked’), tonic water or iced tea.
Brief
The brief was to create a website that would support B2B partners so that they would sell more Jägermeister in their establishments.
Furthermore, the client was to benefit from feedback on whether their partners were using the Jaegermeister cooling device – the Tap machine – in their establishments and whether they were organising special events.
Website Objectives
- Build credibility in our industry Primární cíl
- Support for B2B Partners
- Gathering feedback on the use of cooling equipment
Solution design and implementation
Support for up to 5,000 B2B partners.
We developed a website where, after registering, B2B partners collect codes from 1-litre bottles of Jägermeister, which earns them points. Using these points, they can order rewards in the form of merchandise once a month.
The website serves as a central hub where it is possible to see how B2B customers are actually selling Jägermeister and whether they are using the Tap Machine. As part of the project’s development, we also programmed a feature for automatic prize draws and results evaluation.
Information on whether they are organising special events is facilitated by a function for generating and downloading customised promotional posters. The partner fills in the date and venue of the event, the price per drink and other optional fields, and can then download the poster’s print data.
Project results
Over 5,000 partners actively use the website and client zone. The special features have successfully met the client’s core requirements. At the same time, this B2B channel directly supports B2C.
Jaegermeister can see how their drink is selling among their customers, whether they are using the Tap machine, and whether they are active. Sales representatives can then see which customers to focus on
„This project beautifully illustrates the B2B opportunities available to a manufacturing company that typically focuses on B2C campaigns targeting end consumers. It demonstrated that by also focusing on your partners (in this case, bars, pubs, and restaurants), you can make things much easier for both them and your sales team. As a result, you’ll see more orders and happier partners.“
