What exactly does WAMAG do?
WAMAG is a Czech family-run company founded in 1994. It is still managed by the descendants of its founder, Mr Otto Kolář. Today, it is based in Mníšek pod Brdy.
The company specialises in magnetic separation and the manufacture of magnetic systems. It designs sophisticated machinery for industrial operations. It focuses on innovation and efficiency in magnetism. It is precisely the efficiency of their machines that ultimately helps protect the environment. Find out more at wamag.cz.
When a company needs a makeover
The new website was created as part of a comprehensive brand redesign. The company had grown and acquired international technology partners. The old logo no longer reflected an innovative approach. All graphic materials, including the website, failed to present WAMAG as a modern manufacturer; in short, they were too retro.
The first step was to change the overall look – this is where the agency Idealisti came in, helping to create a new visual identity. They designed the logo, brochures, website, branding for promotional items and machinery – simply everything that visually represents the brand. You can read about how the brand redesign unfolded in the case study on their website.
How the website came about
We started work on the new website at the beginning of last year. WAMAG didn’t just want a pretty face; they wanted the website designed to better fulfil their objectives and help them attract new customers.
As always, we began with an initial study. Although Idealisti had identified how the brand wanted to present itself, at the outset we actually knew nothing about how customers currently perceived the brand, how they used the internet at all, and how to make searching easier for them. And who better to ask than the customers themselves?
The initial study therefore included a telephone survey. We wanted to know what information and products customers were looking for. We asked, for example:
- How did you hear about WAMAG?
- What information were you looking for on the website? Did you find it?
- Did you choose from several companies? Which ones? What made you choose WAMAG in particular?
- How did you contact WAMAG? What was the process like?
We found, for example, that most respondents had heard about the company through a recommendation. Search engines will not be our main source of traffic. Some even thought that no other company manufactured such magnetic products.
Based on this, our main priorities were:
- Highlight the contact details, phone number and email
- Show sales representatives and their contact details on the website
- Present the testimonials effectively
- Emphasise after-sales service
Based on the results of the analyses and telephone survey, we set about drawing wireframes. Why is it necessary to draw a wireframe when we have clear graphics? Because a wireframe also specifies the structure and functions; it helps us clarify what information we will present first and what we will emphasise more. This is how we sketched out the product page:
The visual design had been created by Idealists, so all that remained was to start programming and coding.
As we wanted to accommodate the client as much as possible, we used their project management software to manage the development, as the management team was already familiar with it.
WAMAG offers a wide range of products, so developing a website that is easy to navigate was no easy task. However, the development team celebrated the launch in style.
WAMAG has big plans for the future with AITOM; we are already working on two language versions for English- and Russian-speaking clients.
You can view the website at www.wamag.cz.