3 new areas of the initial study
You’ll likely hear us mention the initial study at every meeting. It underpins our clients’ growth in the online world and forms the basis for most of the services we use to help you succeed. As online marketing evolves, so do the topics we need to discuss thoroughly with you before the first website design. To ensure we fully understand your business, we have included 3 new topics in the initial study that are closely linked to your website’s potential.
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Email marketing:
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Do you send regular emails to your customers?
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Do they engage with the website’s content and make the most of it for your benefit?
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Does your website anticipate regular traffic from email campaigns and is it structured to accommodate this?
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Does your website allow you to create special subpages designed for email campaigns?
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Do you use email marketing to analyse the behaviour of each individual visitor to your website?
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Do you use your website to acquire new contacts for your database?
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Database:
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Are you building a systematic business database?
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Do you have a strategy in place for managing it and regularly expanding it?
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Are the contacts in your database active, and do you use them actively in online marketing?
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Automation:
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Have you considered automating your work with business contacts?
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Have you looked into what opportunities automation could bring to your industry?
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Does your website incorporate automated online marketing and help you make the most of it?
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We will ask you all these questions when planning our collaboration. Whether you are a seasoned veteran of online marketing or just taking your first steps, with us you will understand the connections you may not have considered yet.
Thanks to a detailed analysis of the stage your company is at in terms of database management or automation, we can offer you bespoke online marketing services that build on your website and help you maximise its potential.
Two powerful tools
What exactly does a professionally built website linked to automation mean? Imagine a finely tuned machine that works for you and delivers benefits even whilst you’re asleep.
We can design or implement for you, for example:
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an email marketing system that will drive regular visitors to your website,
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targeted campaigns that present specific products to specific people,
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automated campaigns triggered by defined customer behaviour on the website,
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automated management of a sales database that reactivates dormant contacts and attracts new ones,
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directing different customer segments towards conversion on various subpages of the website
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and much more.
An initial analysis, which incorporates the latest online marketing tools, simply offers a wealth of new opportunities that are well worth taking advantage of. They will give you a head start over the competition and, above all, help you better harness the potential of your products or services. Give automated tools a chance to work for you, and let yourself be surprised by the results they deliver. We’d be happy to help you with them.
Take advantage of a free consultation on your project. We’ll show you how we can help with a new website, revamping an existing one, or a follow-up marketing strategy.
We look forward to working with you!