This year, Google has already made several changes to how its ads are displayed, particularly on the Search Network, where ads have been given an extended format. Changes are now also being introduced to text and banner ads on the Display Network.
Ads on the Display Network have been given a new look. In short, their appearance, size and format will automatically adapt to the dimensions of the available ad space on Google’s Display Network.
This modification to the Display Network will allow Google to fill countless ad sizes and types. And the best part is that you only need to create a single ad, which will then automatically adapt to various ad spaces. The ads will then be displayed in various formats. They can appear in four different variations: one ad may contain only your logo, another may feature only the image you’ve uploaded, and some may even combine both of these elements, including captions. The colours of the automatically generated responsive ads will adapt to the colours you use in your logo or uploaded images.
What do today’s text ads and the new responsive ads look like on the Display Network?
What can we expect from this change? Greater reach, an increase in the number of impressions and clicks on advertisers’ websites, and thus an improvement on current ad performance in the Display Network.
Would you like advice or help with the new ad formats? Get in touch.