The Czech market is dominated primarily by two price comparison sites: Zbozi.cz and Heureka.cz. Google Shopping and Srovname.cz are undoubtedly becoming increasingly popular search engines. In the following sections, we will take a detailed look at the Heureka price comparison site from the perspective of both the customer and the seller.
Heureka from the customer’s perspective
Heureka is currently the best and most widely promoted product search engine. It offers detailed product information and a host of features designed to make shopping easier for customers. What features does Heureka offer?
- Heureka shopping basket – you can purchase a product directly via Heureka without ever having to visit the e-shop’s website. Heureka guarantees your order. If the shop fails to deliver the goods you have purchased and paid for, Heureka will refund your money. This benefit is provided as part of the purchase guarantee, which Heureka grants only to selected and verified e-shops.
- Shop reviews – every customer can rate a shop after a purchase and leave a comment on how satisfied they were with the quality of service. The following are rated: delivery, communication, delivery time and clarity.
- Product reviews – you’ll find plenty of product reviews here; you can practically find everything you need, which is a huge advantage when choosing goods. There’s also the option to upload videos directly to products.
- Shops nearby – shows you how far away a particular shop is from you.
- Clarity – I’d highlight Heureka’s excellent clarity and its category sorting, which is given great attention. So if you’re looking for a single product, all the shops’ offers are always neatly grouped under that product; you just need to click.
- Mobile shopping – the comparison site also actively promotes its mobile app for searching for products.
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Heureka from a seller’s perspective
- Successful setup – have you correctly set up your product codes, product names and EAN codes? Then welcome to the best search engine in the Czech Republic, which will bring you the most customers.
In Heureka, you can also set the cost-per-click for both the entire category and individual products.
- Heureka administration – it’s very simple; you can easily switch between shops and set delivery charges within any range (weight, price), e.g. free delivery for orders between 1,000 and 99,999 CZK.
A table showing conversion rates, costs per turnover and other useful information.
- Setting cost-per-click prices – if you want to prioritise specific products, you can again select an individual category and increase the cost-per-click within that category. Heureka also takes other factors into account when ranking product listings. If you have multiple products with the same CPC, in my experience Heureka ranks products based on purchase guarantees, shop ratings or free delivery.
In future articles, we’ll take a closer look at other product comparison sites such as Google Shopping, Zboží and Srovnáme!