At school, they drummed into us
the principles of the marketing mix and the famous 4Ps (product, price, promotion,
placement), on which marketing literally rests. But everything is changing at breakneck speed,
especially in marketing and on the internet. Don’t you think that a lot has
already shifted in a different direction, towards the internet? Thousands of websites, texts, profiles on
social media, e-shops and irresistible offers.
The mission of an online marketer?
To bring order to the internet, to help the client not get lost online and ensure
search engines
don’t catapult them to positions where the sun doesn’t even shine. Like traditional
marketing, online marketing has its own rules and procedures. Can online marketing
also have its own magical 4Ps? Why not!
The new 4Ps of online
marketing
P
Present your
clients on the web to the best of your ability! Write readable, punchy
and original copy! Track
website traffic and pay per click! Rule the
social media and communicate!
Online marketing isn’t
science fiction at all; even as a layman, you can easily spot the work of an online marketer. One example
says it all. You’re looking for a T-shirt on your favourite e-shop, you browse, but in the end you
leave the site empty-handed. Then you check your Facebook profile
and the T-shirt you were looking at in the online shop suddenly
pops up either directly on your wall, as a recommended post, or
in the sidebar. And it’s this very T-shirt, you think to yourself. Clever machine,
it knows what I like and has good taste too. Marketers would rather call it well-configured
remarketing. That’s part of an online marketer’s job too!
More from the world of online
marketing next time!