Rubrika: AITOM žije

The final instalment of our series on Ads Grants is here. You already know what the Grants programme is for and how to sign up for it. Now I’ll show you how to use it.

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In our last article, we introduced you to Ad Grants; now we’ll give you a clear guide on how to apply for one. First, you need to register to prove that you are indeed a non-profit organisation.

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To many, it’s an unfamiliar name shrouded in mystery. Yet behind it lies a Google initiative that helps those in need around the world. In this series of articles, I’ll show you how to use Ad Grants.

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In the Czech PPC world, three campaign management systems are commonly used in practice. Read this comparison of two Google systems. One is for beginners, and the other will blow you away.

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Spying – isn’t that unfair? No, it isn’t – just keep a close eye on what they’re up to. We’ll introduce you to tools that can do just that without infringing on users’ privacy.

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You know how they say it only takes a second to form an opinion about something we’re seeing for the first time? Fortunately, there’s research on how to persuade users even in such a short space of time.

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How do users view remarketing? What kind of adverts do people prefer to see? We’ll share the findings from our research.

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Jakub Provazník, Head of AITOM. Most of you will remember him as our long-standing Sales Director. Even back then he had big plans; now, as Director, he also has big visions. Read on to find out what vision he brings to the role.

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From 1 July 2018, AITOM is changing its management. Why is the director stepping down, and how will you actually find a new leader?

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At the end of June, Google announced a rebrand. The visual identity and the names of some services are changing, whilst others are being merged into a single service, for example.

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