Rubrika: AITOM žije
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How to prepare for the GDPR
We explained what the GDPR is in our previous article; do have a read through it again, especially if you’re a bit confused by the terminology. We’ve now put together a guide and a checklist for you. Stop panicking – you can get everything sorted quickly and on your own.
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The spectre of GDPR and why you shouldn’t be afraid of it
Everyone has heard of the GDPR, and most companies are worried about it. Often, needlessly so. If you have been complying with the original Czech Act No. 101, you have nothing to fear.
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How the website for Congress Prague was created
In April, we designed a new website for the Prague Convention Bureau – an organisation that helps organise a wide variety of conferences in Prague.
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41% of users find adverts annoying. What about yours?
The GDPR is the best opportunity for marketers to start doing their job properly – or at least to leave with their heads held high. After all, it will put an end to all unfair practices.
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Why isn’t the homepage important?
Czech online shops and websites very often overestimate the importance of their homepages. On the contrary, they often overlook the actual sales pages.
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How to come up with a name that everyone will remember
This time, we’ll be focusing on the brand or product name. Because let’s face it, it’s important that customers know what to call the thing they want to buy.
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Highlights from BrandStorming 2018
In mid-March, we attended the Brandstorming conference, which took place at the Royal Cinema this year. Here’s a summary of some of the most interesting insights to bear in mind if you’re planning to embark on a rebranding project
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Without advertising, you won’t get anywhere on Facebook
Facebook is undergoing a dramatic shift in direction. It wants to connect more people, but unfortunately businesses will have to pay extra. Read on to find out what’s in store!
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Check out these B2B marketing tips from the pros
B2B marketing has its own specific characteristics and pitfalls. For instance, you can’t play on people’s emotions. Since the first half of the year, the last Wednesday of every month has been dedicated to exploring the tricks of the trade in B2B marketing.
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Don't have SSL? Google will make you pay for it
An article on the importance of having an SSL certificate. Please note that if you do not yet have an SSL certificate, Google Chrome will flag your website as unsafe.