In practice, these restrictions meant that Facebook blocked a number of adverts. Advertisers had to rework them or come up with new visuals, which ultimately resulted in additional campaign management costs.
Creative professionals are also delighted with the change, as they no longer have to restrict themselves and can come up with almost any visual (provided, of course, that it does not breach other rules).
TIP:
Despite its decision, Facebook recommends considering the amount of text we place in an advert. In practice, it has been shown that ad messages with a lower text-to-image ratio have a greater impact on conversions. Natural exceptions include, for example, screenshots, images of product packaging or book covers.