Do you know how your clients see you, or do you just think you do?
Everyone is surely aware of this, but to run a business properly, you need to constantly and continuously find out what your clients think of you. No expert can give you the right advice unless they start talking to your clients.
- Don’t be afraid to ask your clients; their answers hold the key to your business
- Are you sure you know exactly how your clients found you and why they chose you?
- If you don’t know, give your customers a call – they’ll be happy to tell you
Take a look at the case studies and survey templates
- Case study of a survey among clients of EuroHypoteka (medium-sized company)
- Case study of a survey among clients of the partnerske-vztahy.eu website (sole trader)
Benefits of a survey among clients’ clients
- You’ll receive feedback, whether negative or positive
- You will find out how you are performing compared to the competition
- What needs to be improved in your business, how your brand is perceived, what advantages your product or service offers, etc.
- You’ll be surprised, but your clients will often even inspire you with new business ideas for a new product
What is the purpose of the survey?
- It is particularly important for website design, copywriting, etc. At AITOM, we often use it as part of our initial study.
- Last but not least, it will influence your day-to-day operations and ensure the right kind of growth for your clients
- Research is also suitable for properly looking after existing clients (business owners like to seek out new clients, but often forget about existing clients, who represent the cheapest way for them to re-engage and convert)
What types of surveys can you conduct?
- Quantitative research – i.e. clear questions and corresponding answers
- The advantage is undoubtedly the clarity of the results and the speed of processing
- The disadvantage of this type of survey is the lack of innovation; in other words, you won’t discover anything new about your product. You can only confirm or refute your ideas. Or you can conduct…
- Qualitative research – that is, the answers are not clearly defined and you listen. At AITOM, we usually conduct in-depth interviews. Other popular qualitative methods include contextual research, field research and diary studies.
- The disadvantage is the ambiguity of the responses; not everyone will answer in the same way, so the observer must be truly empathetic
- The advantage is the opportunity to uncover genuinely authentic insights and the thinking of your clients, including new ideas for your business
Important skills for the observer when dealing with respondents (existing clients)
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- They should be able to observe
- Possess the ability to listen to respondents
- Be able to ask open-ended questions
- Not ask speculative questions
Take a look at case studies and survey templates
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Would you like advice or to conduct a survey among your clients in relation to online marketing and your website?