How can you tell if an agency is good?

Many companies still look at price first. However, price is a very misleading criterion. An experienced graphic designer can create a simple banner in a matter of minutes, just as easily as they could spend two hours on it. You should therefore focus more on quality, the agency’s creativity and results.

1. It is a member of Asociace.biz

The Association of Internet Solution Providers brings together renowned digital agencies. It has pre-defined conditions that an agency must meet in order to become a member. These conditions are relatively strict. To date, it has 19 members; you can find the list here.

2. It has a track record of success in public tenders

If you read the list of member agencies of Asociace.BIZ, you will find that these very agencies have won a whole host of prestigious awards from competitions such as the Internet Effectiveness Awards or WebTop100. Be sure to ask the agencies you are considering whether they have entered any projects and how successful they were.

For example, WebTop100 is rated on a percentage basis, so if your supplier receives, say, a 65% rating, they have nothing to be ashamed of. Take a look, for example, at the awards won by AITOM.

3. Does it hold professional certification?

Find out what guarantees of expertise the agency has
. This is easy to determine with PPC, for example. Google AdWords awards a certificate to professionals who meet the criteria, allowing the agency to become a Google Partner
. You can check here
whether your agency is a member or not.

Also ask how the agency’s staff keep themselves up to date
. For example, which professional conferences they attend, what courses they have completed, and whether they receive internal training. All of this will help you form an opinion.

4. Does it have experience with projects of varying sizes

If your agency has experience with both small projects and large corporate ones, that’s a big plus. It shows that the agency is flexible when communicating with clients of different sizes. The agency also demonstrates that it has proven internal processes and can handle even larger and more demanding projects.

5. It is capable of providing a full service

This means it can handle the entire process from development, through website development, to subsequent marketing. The whole process is interconnected. The fact that the developer plans in advance how to link marketing activities to the website always shows in the results.

They do not necessarily need to have all the specialists in-house (although that is obviously better), but they should at least have a network of collaborators.

6. It has a full team at its disposal (programmer, coder, graphic designer, etc.)

As mentioned in the previous point, this is not essential. An in-house team ensures faster communication and higher-quality services. The agency monitors the quality of deliverables internally, and changes are incorporated very quickly.

7. The project is managed by a project manager

At the start of development, there should be one person on each side who is responsible for communication with the other party. On the agency’s side, this is always the project manager. In addition to communication, they are responsible for the quality of the deliverables
. It is customary for them to have certain powers within the project, such as delegating work, monitoring deadlines and the budget, and so on.

Project management is time-consuming
. It should therefore definitely be handled by the agency, not the client. This saves the client a great deal of time, and the project manager brings to the project their know-how and experience from dozens of previous projects.

8. Works systematically

How can you tell? For example, before starting to prepare website mock-ups, they will ask about competitor analysis, the target user group, the most important product the website sells, and, above all, they will ask about the objectives the website is intended to fulfil. At AITOM, we call this step the initial study.

They test the website with users and continuously optimise conversion paths to increase your profits. Put simply, from start to finish, they ensure the project is profitable for the client.