Product comparison sites retrieve all the data from your online shop using XML feeds, which you provide yourself. However, updating these feeds is time-consuming. How can you make this process easier so that your customers can find exactly the information they need?
Who is Mr Mergado?
Mr Mergado can help you edit XML feeds. Who is he? He’s this gentleman here; he’s actually a piece of software that allows you to edit XML feeds. Mergado can fill in missing information, help match your products to the categories used by a specific price comparison site, or manage your click-through costs.
What does an XML feed look like? Very complicated. This is what the XML feed for a single product on the labeloo.cz e-shop looks like
The feed contains comprehensive information about the product and its features, price and delivery terms. Very few e-shop owners know their way around optimising it. Some of them hire experts and agencies to handle the optimisation, whilst others pay no attention to feeds at all. Those who edit them carefully gain a significant competitive advantage. Mergado makes the work much easier, but it is still very demanding for the layman.
Why work with Mergado?
Because you have greater control over the data you send to product comparison sites and can edit this data as you wish. Mergado checks your data before uploading it to a specific comparison site and helps you optimise it. The image clearly shows when Mergado comes into play; it is also evident from the image that it does not alter the content or data on your e-shop in any way.
Mergado allows you to edit your XML feed quickly and efficiently. Thanks to the Rules feature, you can edit items in bulk. Let’s say you run a stationery shop. You can set free delivery for all pencil cases and bags for first-year pupils to boost their sales. You can sort products into categories, edit information, prices and much more.
4 reasons why you can’t do without Mr Mergado
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Apps
Within Mergado, you can use apps such as Pricing Monitor, which allows you to check competitors’ prices, or Repairman, which automatically optimises the feed for Heureka and Zboží.cz.
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Payment per item
With Mergado, you pay per item in the feed. You always know in advance how much you’ll spend on product comparison sites and can adjust and spread the costs according to your current needs. For example: 2,000 items for Heureka, 1,000 items for Zboží.cz, and 500 for Facebook, giving you a total of 3,500 items, which determines the tariff you pay. (For the cheapest tariff covering up to 10,000 items, you pay 286 CZK per month.)
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Data editing without interfering with the e-shop
You can modify and optimise the feed without any intervention in the e-shop. You optimise each feed for a specific product comparison site. In Mergado, the XML feed can be managed by multiple people, such as the agency that handles your online marketing.
He’s a real gentleman
Judging by how fabulous he looks in a suit, and also because you can try the full version for free for a month.
Which advertising systems does it support?
Mr Mergado is well-versed in almost 40 European advertising systems and, of course, continues to expand his expertise and knowledge. You can optimise your XML feed for Google Merchant, Heureka, Zbozi.cz and many others.
Currently, Mergado allows you to edit XML feeds for 14 Czech price comparison sites, 10 Slovak, 6 German, 7 Polish and 2 Austrian price comparison sites. We’ve listed the Czech and Slovak ones below; you can find the full list on Mergado’s website.
GET MORE VISIBILITY ON HEUREKA.CZ AND ZBOZI.CZ
Image source: Mr Mergado has kindly lent us these images from his private album.