The importance of an audit lies in identifying whether your campaigns have the potential to generate more revenue, target more effectively (keywords, topics), or whether you are paying too much per click. You will uncover potential gaps in your PPC campaigns and their components (ad groups, keywords, targeting, etc.). You will also find out whether your agency or colleagues are running the campaign correctly. It sometimes happens that a campaign is set up incorrectly or is not utilising its full potential. We will check the aspects that affect campaign performance, evaluate them and propose recommendations tailored specifically to your needs.
When should you use an audit?
- You’re not sure whether your online agency is managing your PPC optimally.
- When you want to know how to increase revenue and reduce the costs of your PPC campaigns.
- You are a marketing manager or designated specialist and want to know how your colleagues or digital agency are managing PPC campaigns.
PPC search advertising is often one of the most profitable marketing channels. We have achieved significant year-on-year revenue growth for our clients. Testimonials from Aquapalace and others speak for our work.
What do you get?
The audit report contains data with comments from our specialists who contributed to it. It includes information on what and how things can be improved, prioritised by importance. A noticeable improvement in performance can occur after implementing just a few of the most important changes.