I’m greeted by Michal and Jakub, two laid-back lads sitting side by side. They’re tapping away at their keyboards, thinking things through, and often working together to figure out unusual search terms. Sandals for a ball, a burger with tartar sauce? Well, let’s just skip that one. How on earth can I describe them to you? Jakub put it best; he starts fidgeting when called a PPC specialist – ‘ordinary’ PPC would suffice. But our ‘ordinary’ lads can do far more than they care to admit.
There are many reasons to get to know the Collabim tool. How does it help Michal and Jakub?
- They can see which keywords customers are searching for on Google and Seznam
- They monitor the search ranking of a given term and track its performance over time
- they have the chance to brainstorm, play with words and evaluate their experiments
- they find out which websites are suitable for placing links and which are worth approaching, and then they approach them
At AITOM, we love Collabim. For every client who wants to know what’s going on, we manage their account in this tool. Our ‘everyday’ team members track keyword popularity trends, experiment with new ones and evaluate their experiments. They play with data, try things out, enjoy analysing trends, and try to think the way people browsing search engines do. And it works.
Keyword management is simply key; next time, we’ll be looking at Google Analytics and David. Stay tuned!
Read the previous instalment: Snippets from the early days of the Aitomu team: Part II.