It is a combination of a standard online shop and a discount portal. Users can only shop once they have registered with the shopping club. The shopping process is similar to that of an online shop, except that there are always promotions for a particular brand, which are available for a limited period (usually around a week).
Why a private shopping club?
The main advantage is the ability to purchase luxury brands at discounted prices. You always reach out to registered users, usually via direct mail, to inform them of the current promotion.
Benefits for the shopping club operator
- Reaching a specific user group interested in the goods in question
- Sale of outlet products in particular
- Low storage requirements (these are mostly one-off events to clear your partners’ stock)
Benefits for shoppers
- Discounts of tens of per cent
- They are informed about promotions on goods they are interested in
- Regular updates on new discounts
If you’re looking for a slightly different approach to running an e-shop, you can make use of a private shopping club system. A concrete example of a project implemented by our company is the wakama.cz website.