Hotjar is a handy tool that tracks visitor behaviour on your website. It’s similar to the better-known Google Analytics, but it can do much more. It provides real-time data – that is, information on how people navigate your website.
So what exactly does Hotjar tell us about your website?
Heatmaps – what exactly are people doing on your website?
What percentage of visitors scroll all the way down to the footer? Do they understand all the elements on the page? Are you making good use of the areas where they click the most? We can answer these questions thanks to heatmaps. They record three types of movement – click, move
and scroll
. The data can also be broken down by the type of device the visitor used to access the website – mobile, tablet or desktop.
A heatmap might look something like this. The more we compare them, the better picture we get of your customers’ user behaviour.
By analysing heatmaps
, we can suggest several changes to your website – often minor ones – that can have a significant impact. That is precisely what Hotjar is designed for.
Video recordings – how does your website look through the eyes of a customer?
What exactly was the visitor doing on your website? Where did they move the mouse, where did the cursor stop, and for how long? At which point did most people get stuck and not go any further?
The most accurate answer is a video recording of real visits.
The more, the better. Going through a relevant number of them does take some time, but the insights an experienced analyst
can glean from observing them are priceless. We know which moments to focus on to uncover things
about your customers that you wouldn’t otherwise discover
. It often happens that, thanks to video recordings, we suggest a few simple changes
that lead to a
significant increase in conversions.
Tracking paths – is the customer following the path you’ve designed for them?
Sometimes we lose a customer on the website in a place where we’d least expect it. We successfully bring them to the site, get them excited about placing an order, guide them through product selection, encourage them to add items to their basket and… the customer disappears. Why? The effectiveness of a website is often undermined by details
we wouldn’t have thought of without a tool like Hotjar. A single poorly designed form field or an awkwardly described step in the checkout process can cost you tens of per cent of your turnover.
By tracking user journeys
, we’ll help you define
the optimal path your users should take on your website and analyse whether that’s actually happening. And if it isn’t, we have a proven set of steps ready to help you improve it.
Having data isn’t enough. We know how to use it to your advantage
Implementing Hotjar yields several key questions that will show you your website through fresh eyes. We’ll help you make sense of them and turn them into concrete solutions.
What can you do to stop visitors from leaving before completing their order?
Why do people click on the text in the top right corner of your site, and how can you make better use of this?
What is unnecessary on your website?
We’ll provide you with a clear analysis of your site, complete with comments on key areas. And most importantly – we’ll recommend specific, proven steps to help you achieve your goals. Would you like to find out exactly how Hotjar can help your website increase the number of orders or enquiries?