Larger adverts in the right-hand column
Ads in the right-hand sidebar will be similar to those
in the ‘news feed’, i.e. the main channel for new posts. Ads and sponsored
posts will be larger, and the images will be in the same aspect ratio as those
among selected posts. Marketers and graphic designers no longer need to prepare multiple versions
of a single image as they have done until now. Facebook has, of course, also published a preview:
And what will the change bring?
According to Facebook, it will primarily mean a better ad experience;
based on testing so far, posts show up to three times higher engagement rates.
Ad creators will appreciate the aforementioned uniform image format for ads
as seen in featured posts. Hand in hand with the enlargement of images will come
a reduction in the number of ads displayed. This may result in an increase in the cost of advertising,
which should, however, be offset by the higher engagement.
In conclusion, it can only be added that the new ad format will be rolled out from
the second half of April and, for a while, both ad formats will run simultaneously,
the old one and this new one.