There are many reasons to consider creating a microsite. A microsite is suitable for a wide range of products, but it can also be used for services or to promote a competition or special event. Why would you want a microsite, and how much will it cost?
Why have a microsite?
- You’ll gain a new thematic domain and an additional sales channel for attracting customers.
- You’ll increase the visibility of your company and brand.
- You’ll secure backlinks that will direct traffic to your main website.
- A well-designed microsite with engaging and targeted content has a positive impact on SEO.
- You always have the option to respond promptly and edit content via the content management system.
- You’ll have space for more sophisticated content and detailed information – landing pages for your PPC campaigns.
- Developing high-quality microsites is an investment that pays off.
Examples of successful microsites include voxx.cz
, lonka.cz
and boma.cz
, which link to the fuski.cz
homepage. The strategy for the fuski.cz e-shop is therefore clear: to create three attractive microsites focused on the e-shop’s top products.
Practical
tip: Avoid all-Flash microsites. It is not possible to link to microsites built in this way from within the website, and there are accessibility issues on mobiles and tablets.
What is the investment for a microsite?
Creative and attractive microsites can cost you between 20,000 and 40,000 CZK; naturally, you’ll also find offers on the market for microsite creation starting at, say, 5,000 CZK, but the result is completely different (simply nonexistent).
Tip:
Are you interested in a microsite? When creating multiple microsites, the cost is spread across several sites, as elements from one site are reused in the others.
Real-world example:
A single professional microsite from AITOM costs around 30,000 CZK. If you have three microsites created, the price will be lower, at around 60,000 CZK. The price of a microsite naturally depends on your requirements for the supporting website.
Is a microsite worth the investment?
Is investing in a microsite worth it?
If you have an interesting product that customers are interested in, then definitely yes! As an example, we’ll show you specific traffic statistics for
the fuski.cz e-shop. The vox.cz microsite generated 1,470 visits in a month, boma.cz recorded 958 visits, and lonka.cz a total of 109 visits. The result? The fuski.cz e-shop received a total of 3,079 visits
in a month,
2,537
of which came via
the microsites
mentioned above.
By way of comparison: if you were to promote your website via a PPC campaign on Seznam and Google, each visit would cost you an average of around 6 CZK. As you can work out, the same number of customers for our three microsites would cost you up to around 15,000 CZK a month. Your investment in the websites will pay for itself within 4 months, and as a bonus, you’ll have a unique showcase for your product or service, which also has a positive impact on search engines.
Creating and linking the microsite isn’t the end of the story – on the contrary, it’s just the beginning! A supporting website requires ongoing maintenance, such as updates and work on high-quality backlinks, which are linked to better rankings for keywords. Are you thinking about creating microsites or would you like more details? Get in touch
!